Five years ago, Dr. Smith was frustrated. His surgery center had the best surgeons, the best outcomes and the lowest prices (sometimes by as much as 80 percent). His lobby should have been packed. Patients should have been beating down his door. But they weren’t. In fact, the patient flow was stagnant. He was outperforming his competitors, yet no one knew it. So, Dr. Smith started posting his prices online, while at the same time calling his center “free market-loving, price-displaying and state-of-the-art.”

Read More: http://www.forbes.com/sites/johngoodman/2016/01/14/one-hospital-tells-you-what-you-will-have-to-pay-before-the-surgery/#2715e4857a0b7c1bff887905